Category: Industry News

On Monday, Caesars Entertainment announced a new sportsbook that was expected because of a rebrand for the company after purchasing William Hill.

LAS VEGAS and RENO, Nev. (Aug. 2, 2021) — Caesars Entertainment, Inc. (NASDAQ: CZR) today unveiled Caesars Sportsbook, a new way to experience sports betting with a multi-million dollar comprehensive marketing campaign. The culmination of a drive to create a best-in-class sports betting experience befitting the nation’s largest gaming operator, Caesars Sportsbook combines the company’s sports betting assets under one brand anchored by an easy-to-navigate app that integrates mobile sports betting with Caesars’ singular loyalty program, Caesars Rewards.

“We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook.  The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines, and an intuitive user experience. Caesars Sportsbook also brings players into an empire of play where, win or lose, every wager gives them more through our award-winning Caesars Rewards,” said Tom Reeg, CEO of Caesars Entertainment.

The Caesars Sportsbook app operates on Liberty, the company’s owned and integrated tech stack. Caesars Sportsbook offers more options for wagering, making it the most dynamic sports betting app available.

Every bet earns – win or lose, every wager gives you more with Caesars Rewards. Each bet earns Caesars Rewards Tier Credits and Reward Credits. Caesars Sportsbook links with Caesars Rewards, making it as easy to earn and redeem online as it is in person at one of Caesars’ more than 50 destinations across 16 states. Reward Credits earned within the Caesars Rewards network can be redeemed everywhere, meaning everything you earn online can be used for free play, dining, getaways, and specially curated sports and entertainment experiences
Hundreds of ways to wager – Caesars Sportsbook provides extensive odds and flexible limits, making it the most dynamic way to bet sports
Easy to play – Caesars Sportsbook makes it easy to get a bet down and ensures less interruption in the user experience
A trusted name in casino entertainment – Caesars Sportsbook has safe and secure payment options and best-in-class partnerships

The Caesars Sportsbook mobile app using the Liberty technology is live in eight states – Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. And will soon be live, pending regulatory review, in Arizona, Maryland, and Louisiana.

In Illinois, Nevada, and Washington, DC, markets where bettors are required to be at or near a Caesars Sportsbook retail location to register, bettors will now have access to the new Caesars Sportsbook by William Hill app. The Caesars Sportsbook by William Hill app offers an upgraded look and link to Caesars Rewards.

“Caesars Sportsbook puts the bettor at the center of everything,” said Eric Hession, Co-President of Caesars Digital. “We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate. But beyond that, we want to treat every Caesars Sportsbook player like a Caesar. And that means generous offers and a way to earn through Caesars Rewards.”

True to the legendary Caesars brand, Caesars Sportsbook is a leader out of the […]

CHICAGO, IL (July 28, 2021) – Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), a leading Chicago-based online gaming company that operates sportsbooks in ten markets, and GTG Network, a pre-eminent data insights, gamification and technology company announced today that they have agreed to a multi-year co-exclusive partnership to offer GTG’s world-renowned iSport Genius data facts and insight.
The “Best-in-Class” iSport Genius product is now live in every state where RSI operates its award winning online sportsbook, BetRivers.com, which includes Pennsylvania, Illinois, Indiana, Michigan, Colorado, Iowa, and Virginia.
In the co-exclusive deal, RSI is only one of four U.S. Sportsbooks that will have the rights to offer the market-leading customer education and sports data information service to its bettors.
“BetRivers is dedicated to offering its bettors a best-in-class user experience, and this agreement with GTG Network ensures our players have the top sports betting information at their fingertips,” said Richard Schwartz, President of RSI. “We have designed our platform so with a single click, sports enthusiasts can easily access an incredible deep dive of facts to make more informed and educated decisions before placing a bet.”
The facts displayed on the BetRivers sportsbook cover all major sports, including NBA, MLB, NFL, PGA, NHL, UFC, and NASCAR, and betting markets, from moneyline, spread, and totals (over/under) through to more sport-specific markets. Many thousands of facts are produced factoring in betting, location, venue, team, fixture, calendar and other data.
All this information comes together to produce fascinating game facts for BetRivers’ customers including: Player Props; Stadium/Venue Analytics; Predictor; and Written Previews.
“iSport Genius has been deployed with operators in Australia, Europe and now the U.S. and the feedback has proved it to be a hugely popular and valuable product for bettors and sports fans alike,” said Nathan Rothschild, co-founder and partner at GTG Network.  “We are especially excited in partnering with RSI as they are one of the leading innovators in the industry and since they own their iGaming platform, they are able to maximize our product and give BetRivers customers access to our best-in-class betting tips with the click of a button.”

CHICAGO, ILLINOIS & NEW CUMBERLAND, WV – July 27, 2021 – Rush Street Interactive (NYSE: RSI) (“RSI”), a Chicago-based gaming company, has partnered with Scientific Games (NASDAQ: SGMS) to become the first online casino operator in West Virginia to premier the global entertainment company’s fan favorite games on BetRivers.com.  The newly launched games include 88 Fortunes, which is one of the most popular slot game on RSI’s online casino sites, as well as a player favorite at Rivers Casinos in Philadelphia, Pittsburgh, New York and Illinois along with Endless Treasures Jin Ji Bao Xi, Bonanza Megaways™, Chicken Fox, and Monopoly Megaways™
 “We are excited to have partnered with Scientific Games to be the first online operator in West Virginia to bring these top quality and much-loved casino games to our players,” said Richard Schwartz, President of Rush Street Interactive, which operates BetRivers.com.  “88 Fortunes is already one of the most popular slot games on BetRivers in other states and we anticipate West Virginia players will love playing it online just as much.”
With the combination of beautiful Asian artwork and bonus features, 88 Fortunes is a fan favorite because of the bounty of winning opportunities it offers players.  88 Fortunes Fu Bat Jackpot feature offers four jackpot levels where players pick from 12 golden Lucky Coins to match three Fu Babies™ symbols to win the corresponding jackpot!  Players also enjoy the ability to trigger the free games feature that that awards up to 10 free games and a multiplier of up to 88x which applies to all wins!.
“Scientific Games is proud to partner with Rush Street Interactive, a respected and proven online gaming operator for online casinos in West Virginia and other markets,” said Bob Hays, VP Commercial, North America for Scientific Games.  “We are thrilled to collaborate with RSI as we continue to grow the exciting online casino category in the US market.”
BetRivers.com currently offers a match of a new customer’s first deposit, up to $250.  The award-winning platform also focuses on offering high quality customer service; great deposit/withdraw methods and quick payouts.
Scientific Games slots join a robust but growing online casino catalog in West Virginia that now contains over 80 real-money slots, table games and video poker variants with new titles added weekly.
All ® notices signify marks registered in the United States.

Eventus International successfully concluded the inaugural GAME (Gaming & Affiliate Marketing Expo) Greece last week. The event took place at the beautiful Electra Palace Athens from 22 – 23 July 2021 and gathered international regulators, betting operators, investors, lawyers, affiliates, SEO specialists, betting platform providers, payment providers, and more from across the globe. 
The next upcoming event for Eventus International is scheduled for 2 – 3 September 2021, namely the inaugural Fantasy eSports Summit (FeS) 2021 in Amsterdam, Netherlands.
Coronavirus effectively brought the world to a standstill. The dynamic world became static, the stadiums turned dormant as live sports ground to a standstill, leaving sporting fans high and dry as most countries restricted public gatherings to prevent the spread of coronavirus. As people were confined to their homes and all the activities of life were stuck, one sport emerged perhaps stronger than it’s ever been before, namely competitive video gaming or eSports. In the pandemic, the gaming and eSports industry seems to have found the right ingredients to flourish. 
With this in mind, Eventus International is proud to present the first-ever Fantasy eSports Summit (FeS) 2021. The two-day international summit, will bring the industry’s biggest names together from across the globe to provide a shared platform for information exchange of best practices and the secret formula for success. You are invited to be a part of this rapidly growing industry and the opportunity to network with industry leaders in this highly lucrative industry.
By attending #FeS2021, you will:

Hear from our speakers in the trenches who will talk about their approaches to investing, business strategies, and insights into this billion-dollar industry 
Learn how to navigate the current market uncertainties while continuously pivoting business for the future
Bridge the gap between the gaming community and everyone else — regulators, lawmakers, media organizations, marketing and event companies, and the audience
Keep pace with market growth, trends and future opportunities of the eSports gaming world
Gain insights into identifying opportunities in emerging markets

Event highlights include:

In-depth and interactive panel discussions with expert panels of senior executives 
Social networking drinks to discuss industry issues and meet potential clients 
Interact with the start-up and investor scene
Join the pre-arranged speed networking service to plug you into the gaming ecosystem

Hear from distinguished speakers, such as:

Adrian Figallo, Co-Founder & CFO, World Pro Racing

Andrew Pearson, Managing Director, Intelligencia

Andy Fahey, Global Esports Leader, PwC, UK

Assaf Stieglitz, Founder and CEO, PlayWiseCasino

Carl Fredrik Stenstrøm, General Secretary, Norwegian Industry Association for Online Gambling (NBO)

Christina Thakor-Rankin, Principal Consultant, 1710 Gaming LTD., UK

Daniel Sebes, Business Development Manager, SEON. Fraud Fighters

Emily Helmer, Head of Compliance and E-Merchant Services, Tal Ron, Drihem & Co.

Felix Klastrup, Founder & CEO, GameScorekeeper

Genia Gurevitz, Head of Banking and Payment Services, Tal Ron, Drihem & Co.

Gustaf Hoffstedt, General Secretary, Swedish Trade Association for Online Gambling (BOS) 

Ivan Oleksii, Sales and Partnerships Manager, Esports Charts

Joakim Renman, Chief Commercial Officer, Scout Gaming Group 

John Gordon, CEO, Incentive Games

Justin Mifsud, Founder & CEO, World Pro Racing

Keith McDonnell, CEO, KMiGaming

Kristaps Dobrajs, Director of International Sales, ConnectPay UAB

Lee-Ann Johnstone, Founder, AffiliateINSIDER

Marek Suchar, Head of Partnerships, Oddin

Mark McGuinness, Director of Marketing and […]