LOS ANGELES, January 18, 2022 – With plans to launch in eight new states and Canada in 2022, MaximBet, the emerging sports betting and online casino brand owned and operated by Carousel Group and in partnership with Maxim, the premier men’s lifestyle brand, is kicking the year off in style with an event that sports and entertainment fans won’t want to miss in Los Angeles on the Friday night before The Big Game.
On Friday, February 11th, Grammy award winning duo, The Chainsmokers, will perform as headliners at MaximBet Music at the Market powered by DirecTV, with additional performances to be announced. On Saturday, February 12th, Grammy Award winning DJ, Tiësto, will headline Maxim Electric Nights. Saturday night’s event will be hosted by Curtis “50 Cent” Jackson with performances by Loud Luxury and DJ Vice.
The MaximBet Music at the Market event reinforces MaximBet’s commitment to operate as a lifestyle brand that rewards players with real-life experiences they can enjoy along with a world-class sports betting experience.
“2022 is going to be the biggest year yet for MaximBet, so what better place to have a coming out party than in the entertainment capital of the world around the most watched sporting event in the world,” said Daniel Graetzer, CEO, MaximBet. “Maxim is famous for throwing the best parties, and the 2022 MaximBet Music at the Market party is an absolute lock for party of the year. We cannot wait to bring the only truly lifestyle brand in sports betting to states across the country.”
MaximBet emerged on the sports betting scene in September 2021 in Colorado, and has quickly established itself as a member of the Colorado community. In December, the company lent its support to victims of the devastating wildfires by matching donations by any of its players and also by donating $10,000. Prior to that, the company became the first sports betting brand to support college-athletes through Name/Image/Likeness (NIL) by offering deals to all 21 and up female student athletes in the state at Division I, II and III. In October, MaximBet hosted the MaximBet Maxquerade, the first MaximBet LIVE event for more than 1,000 fans in Colorado, featuring performances by Fat Joe and Cheat Codes.
Carousel Group, the parent company for MaximBet, entered into a multi-state, 10-year partnership with Caesars Entertainment last year that enables the MaximBet brand to rapidly secure market access to states across the country. The deal includes both sports betting and casino. The growth will be supported by new, soon-to-be technology enhancements as well as an even greater array of sporting markets. MaximBet recently launched MaximBet Play, it’s first free-to-play game available nationwide and in Canada.
For more information, visit MaximBet.com or follow the brand on Twitter and Instagram at @maximbetusa.
MaximBet is an immersive entertainment and lifestyle experience, bringing the best in online betting and the coolest real-world experiences all onto one platform. MaximBet will give players incredible real life and virtual access to celebrities, athletes and influencers, and let guests truly live the Maxim lifestyle wherever they live and play. MaximBet is an Approved Gaming Operator of Major League Baseball (MLB) and the National Basketball Association (NBA).